When it comes to marketing, the life sciences industry has a lot to learn from the practices followed in consumer goods, retail or financial services.
Read the full article on optimal customer experience by Simone Bailey, Director, GTM Strategy, IMS North America, Technology and Applications in Healthcare Sales & Marketing Magazine.
The 2015 results indicate that we continue to be into a building phase. Our survey helps you see which sectors are expanding, how compensation structures are changing, and what the noticeable trends are. We saw some interesting trends and surprising results:
Check out our annual survey of what sales and marketing execs are earning across the healthcare spectrum. See what’s happening in the pharma, bio, device and vendor sectors, which are experiencing the most growth, and the consequences of bad hiring – and not hiring. Click here to get your copy!
• The TOP 50 Biotech Companies – http://ow.ly/10mHFY
• What Dan Pink Thinks about Pharma – http://ow.ly/10mHKn
• Roundtable: Creating our Creative – http://ow.ly/10mHP4
• The Cleveland Clinic’s Top 10 Innovations for 2016 – http://ow.ly/10mHSk
• The 7 Sins of Sales – http://ow.ly/10mHVD
PLUS: Breaking news updated constantly on People, Products (Approvals), and Progress (Deals)
One of the leading business minds of our time weighs in on how we’re approaching our customers, and what we could do better. Learn about the new ABCs of selling (attunement, buoyancy and clarity), why our bonus structure should change, and how to be more engaged with the other people in the conversation. Click here for more!
Sean Moore, Business Unit Vice President, Olympus Corporation of the Americas, shares his seven cardinal sins of sales. Sean explains how these sins get in the way of reaching success and how avoiding them can help you reach your career and finance goals.